We’re Shining a Brand New Light on Big Data Analytics
Enlighten Your Marketing Decisions — with detailed analytic insights
Our visionary LUX 360°™ better illuminates your complex membership data to give you a new view of your members that’s fuller and more enlightened
at No Cost to You
Lux 360°™ — Decision-Making That’s Scientifically Enlightened
DEMOGRAPHICS
Number of Children
Age by Generation
Highest Education Level
Gender | All by Geography
CREDIT
Overall Credit Worthiness
Credit Card Ownership
Former Financial Relationship
Net Worth
HOUSING
Home Market Value
Owner vs Renter Status
Length of Home Residence
Property Type
BEHAVIOR
Personicx* Lifestage
Marketing Response Likelihood
Media Channel Preference
Tech Adoption Likelihood
Big Data No Longer Means Big Dollar Investment
Thanks to LUX 360°™ a credit union needn’t spend an estimated $2 million dollars over 4 years to develop and maintain a true data warehouse.¹
Data Drilling That Goes Deeper
For a reduced fee, Affinion Insurance Solutions can also grant you access to our partner Acxiom’s user-friendly interface.
You can then merge your membership data with Acxiom’s fields and get an even more robust picture of your members.
• 45+ Years of Marketing Expertise • Proprietary Analytics and LUX 360°™ • Strongest-Performing Creatives • Highly Rated Carriers and Innovative Products • Industry-Leading Premium per Total Memberships Results
All at No Cost to You
Contact us for faster, more concise, and better informed membership-building decisions thanks to Decision-Making that’s Scientifically Enlightened
¹(2016) Fintech Startups and Smartphone Adoption Drive Banks and Credit Unions to Innovate, OnApproach